Plans, limits and your trial

Verand meters some things and not others, and the logic behind which is worth two minutes because it explains nearly every question people have about their plan.

The rule: pools are capped, streams aren't

Some things are a pool you draw down. Generating an article costs real money each time, and you could spend a month's worth in an afternoon. These are capped.

Some things accrue over time. Daily rank tracking costs the same per day no matter what your monthly number is. These aren't capped beyond the plan's own limits, because there's nothing to over-consume.

And some things cost nothing to show you. Your scores, issues, opportunities, rankings and competitor data are computed from information already gathered. Looking is never metered.

That last one is deliberate: we gate the consumable, never the insight. Acting on an opportunity spends an article credit, so capping the opportunity list as well would be charging you twice for one thing.

What's metered

Tracked keywords and AI-visibility prompts are pooled across your whole account, not allocated per site. On Growth, 300 keywords is 300 between your two sites, and you decide the split. Tracked competitors are per site, because who you compete with on one site has little to do with who you compete with on another.

A tracked keyword is a search check, not a phrase. Tracking one phrase in two cities is two, and adding mobile alongside desktop is another. That's the honest unit, because it's what actually gets checked each day.

The three content meters are not one meter

This causes more confusion than anything else in the product.

• A new article and a Full Rewrite share one pool. A full rewrite redoes the research and regenerates the piece, so it costs what a new article costs. Metering it the same way is the honest treatment.
• A Content Refresh is its own, larger allowance. It loads your existing article and edits it in place, which is much cheaper, so it gets its own line rather than eating your article budget.
• Small in-editor actions are free. Rewriting a title, regenerating a meta description, tightening a paragraph. Not metered at all, so use them freely.

What's never capped

Your knowledge base. Add as many experience facts as you want on any plan. It's your own data, it costs almost nothing to store, and it's the thing that makes your content sound like you.

Exporting your own articles. Markdown or HTML, on every plan including during a trial. Your content is yours.

Bulk exports of Verand's analysis are a paid feature: the Page Tracker sheet, the Issues list, Opportunities, and keyword rankings. Viewing all of those is never gated. The line is ownership, not value.

Your trial

7 days. Card required up front, and the charge date is stated before you enter it. It converts automatically on day 8 unless you cancel, and cancelling is one click.

You trial the plan you chose, not a stripped-down tier. Limits during the trial are that plan's limits, with one exception.

The exception: pooled items are capped during the trial

Things that accrue purely over time run at your full plan allowance, because seven days only ever accrues seven days of them however large the monthly number is. Daily rank tracking and competitor monitoring both work that way, and so does engine coverage: if your plan checks six AI assistants, your trial checks six.

AI-visibility prompts are the one exception, and it's worth knowing why. Their cost scales with time and count, not time alone, so a 400-prompt trial isn't "seven days of cost" the way rank tracking is. Every plan therefore runs 25 active prompts during the trial. The rest of your plan's prompts are already researched and written for you; they're held, and they switch themselves on when the trial converts. Nothing is lost and there's nothing to re-do.

Deterministic checks run on every page of your site during the trial, with no cap: that's how you see your whole site rather than a sample. The deeper per-page analysis is limited to 100 pages, shallowest URLs first, and your whole site is re-analysed automatically the moment you convert.

A second site is added after you convert, not during the trial.

The article generated during onboarding doesn't count against the trial's five. That one's on us.

If you hit a limit, the message tells you which ceiling you hit (your trial's or your plan's) because they mean different things. Hitting the trial cap on Growth means 20 unlock when you convert. Hitting the plan cap means you're at what you bought.

📸 Screenshot slot: plan-usage-and-trial.png
Settings → Plan & Usage mid-period with the trial banner visible, so both ceilings are on screen at once.

Money back

30 days, on Starter and Growth. That's the backstop for a trial that converts automatically. If the first month isn't what you expected, you're not stuck with it.