Generating an article

An article goes through four stages: a brief defines it, Verand generates a draft, you review and edit it, and you publish it. Nothing skips the review step.

1. Start from a brief

Every article starts from a brief: the target keyword, the angle, the questions to answer, the evidence to include, and which of your internal pages to link to.

You can get to a brief a few ways: from Topic Research (hunting for something new), from Opportunities (the system pushing you a prioritised worklist), or by writing one yourself.

You don't have to fill everything in. The competitive research fills most of it. Verand reads the pages currently ranking for your keyword and works out which terms and facts the winning results have in common.

📸 Screenshot slot: brief-drawer.png
A populated brief with coverage terms and evidence filled in from research.

2. Generation

Generation is a twelve-step pipeline, and you watch it happen live rather than staring at a spinner. The status feed shows what it's actually doing, with your own details in it, not a generic progress bar.

What it works through:

• Loading your context: your brand profile, your audience, your knowledge base and your experience facts
• Loading your compliance rules: the packs for your industry, the banned claims, the disclaimers your governing body requires
• Live research: searching for your keyword, reading the pages that rank, cross-referencing sources
• Drafting in four passes: the opening and key takeaways, then the body with your experience facts woven in, then the FAQ, conclusion and sources, then assembly with disclaimers
• Images: a hero image and any in-body images, with alt text
• Verifying sources: checking each citation resolves and rating the quality of the domain
• Validation: running all 46 deterministic checks, scoring E-E-A-T, and stripping AI tells

Typical cost is well under a dollar per article, and it draws one credit from your Articles allowance.

📸 Screenshot slot: generation-live-feed.png
The live status feed mid-run, showing the named steps with real site and keyword details. This is the single most convincing screenshot in the product, so capture it carefully.

3. Review and edit

The draft lands in the editor with its Report Card already computed. This is where you spend your time, and where the value is.

The editor gives you:

• The Report Card: Overall plus the SEO, GEO and E-E-A-T dials
• The Checklist: every check, pass or fail, with a one-click fix where one exists
• The compliance gate: Pass or Blocked, if your plan includes compliance packs
• In-place editing: rewrite a highlighted passage, optimise a section, regenerate a title or meta description

Applying a fix re-runs the checks, so the score updates to reflect what you changed.

The small in-editor actions aren't metered. Rewrite a title as often as you like.

📸 Screenshot slot: editor-with-report-card.png
The editor with the Report Card panel open and at least one failing check expanded to show its one-click fix.

4. Publish

Articles move through these states:

Publishing is always yours. On WordPress, the article arrives as a WordPress draft that you publish from inside WordPress. On a git-based site, publishing opens a pull request you merge. There is no autopilot-to-live path, and that's deliberate: it's the whole positioning, not a limitation we intend to remove.

If the compliance gate is Blocked, publishing is genuinely prevented until it's resolved. See the compliance gate page.

Refreshing an existing article

Updating a page you already published is a different job with two paths:

• Content Refresh: loads your existing article into the editor and you drive targeted edits. Cheaper, and it draws from your separate Content Refreshes allowance.
• Full Rewrite: researches and regenerates from scratch. Costs about the same as a new article, so it draws from your Articles allowance.